We're putting a brave face on. When the going get's tough it's an opportunity to show ourselves and other's what we're made of, to access our inner bear!
Bear features on everything we make, as a reminder to show our strength and our courage. That we protect the health of ourselves and our loved ones first.
Bear also refers to the care we are expressing as part of a wider community - globally & locally - the level of respect we show for people by wearing masks and face coverings to protect others.